CRM Explorer Functions

• Multidimensional Analysis (OLAP)

  • Extract data from each field of analysis
  • Modeling multidimensional databases
  • Distribution analysis of various aspects (each business and subject)

• Statistical and Mining Analysis

  • Extract proper mining subjects for business targets (customer, product, etc.)
  • Customer segmentation and customer value analysis
  • Building a new mining model (customer churn management)

• Campaign Analysis

  • Customer profiling analysis
  • Campaign planning management, campaign practice management, campaign response and result management, campaign evaluation analysis and management

• Integrated Customer Information Management

  • Registration, edition, and deletion of customer information
  • Customer information search and customer profile management
  • Customer information status and modification management

• Customer Data Integration

  • Integration of scattered, overlapped customer data in the legacy system
  • Data integration based on the customer relationship management
  • Integration of campaign information (planning, practice, response, evaluation)

Features & Strengths

• Systemizing IT Infrastructure

  • Supports for the customer oriented business
  • User convenient interface design
  • Effective customer information support system

• Effective Customer Service

  • Effective management of MOT(Moment Of Truth) through integrating on/off line channels
  • Effective response for each customer type through securing high quality data

• Effective Management Process

  • Powerful management through the automation in information collecting, processing and resulting, etc.

• Providing Meaningful Information using SNS

  • Big data analyses on videos, images, and texts
  • Application of data mining and AI algorithms

Solution Configuration

The CRM system consists of the integrated management system to manage the core-banking system DBs, OLAP and multidimensional analysis system to utilize the integrated customer DB, and campaign manage-ment system

Effects

With CRM Explorer, you can expect the following benefits largely in quantitative, qualitative, and SNS use aspects

• Quantitative aspect

  • Increase of best customers
  • Customer churn management
  • Increase of cross selling
  • Provision of information for customer value and tendency analyses

• Qualitative aspect

  • Acquisition of insights into customers
  • Increase of customer satisfaction
  • Increase of the business efficiency and synergy effect
  • Application of customer tendency data for marketing

• SNS use aspect

  • Real time data collection
  • Providing insights from big data
  • Able to catch trends and make predictions